The 2nd Social Networking and e-Business Conference 2009
'Reaching and Connecting to Customers Through Social Networks'
April 23-24, 2009
Grand Ballroom, Hotel Intercontinental, Makati City, Philippines
Presented By: Fiera de Manila, Inc. and DigitalFilipino Club
Express yourself, share your interest, post your photos, share your music, connect with friends, make new connections, and exchange insights --- this is now the growing trend of communications and engagement with your customers...
The phenomenon of online social networks has created real-life and business relationships amongst advertisers, users and consumers of today's digital marketplaces. The growth and popularity of social networks is changing the landscape of marketing and e-Business.
Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on the phenomenon of social networks.
The Social Networking and e-Business Conference 2009 is an event geared towards companies and digital marketing/advertising professionals who are interested to use social networks for advertising/marketing their products and services. It is for dynamic companies, start-ups, and upcoming players who would like to leverage on current technologies to communicate and sell their products/services in the cyber world; and, gain knowledge as to how this industry is working and evolving.
Who Should Attend:
Social Networkers, Bloggers, Managing Directors, General Managers, Corporate Strategist, CRM Managers, Direct Marketing Managers, Database Managers, IT Managers, Brand Managers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Internet Marketers, Media Buyers, Content Providers and those involved in marketing/advertising using the internet and mobile.
Registration Fee: P9,500.00 for 2 days inclusive of snacks, lunch, and conference kit.
Discounts: and Early Bird Payment:
- 15% for Digital Filipino Club Members
- 10% for Early Bird with payment due February 17, 2009
- For a group of 5, One is free
KEY CONFERENCE TOPICS
DAY 1, April 23, 2009, Thursday
1. Harnessing the Top Social Media Sites
With top social media sites, such as, Facebook, MySpace, Windows Live Spaces, Blogger, Wordpress, etc., how can companies and entrepreneurs tap each to promote their products and services.
2. Application Platforms Race to Micro-Payments
Application platforms such as Facebook, MySpace, Google Open Social, Friendster, iPhone, among others has nearly 100,00 applications that is accessed and downloaded by nearly 500 million of users worldwide. Developments are now happening on the micro-payment side that intends to create a revenue-sharing model this 2009.
3. Advertising on Mobile Applications
With mobile phone-based Internet becoming a norm to power users, advertising trends and business model developments on mobile applications are expected to grow further. This session will tackle advertising-supported mobile applications platform, solutions, and tracking mechanisms.
4. Real-time News Service
With Internet users demanding for more real time news, this session provides a perspective on how online publications allow users personalize and filter the real time news stream from blogs and traditional new sites. It will also look into how aggregators rank news, blog, author, and publication by authority.
5. Influence and Advertising in Micro-Blogs
This session will tackle how tools like Twitter, Plurk, Jaiku, Rejaw and the likes are impacting how users conduct their daily lives and insights that can be gained by companies from it. The session will also explore how companies have used it as a marketing and customer service tool.
6. Advance Social Networking and Advertising
This session will explore the use of social networking sites by power users, SMEs, and businesses to promote and advertise their business.
DAY 2, April 24, 2009, Friday
1. Online Cable TV Broadcast, Movies, and Music Surviving the Download Era
Session explores cable television, film, and music industry executives, online streaming/retail/download vendors, artists adapts to this trend, takes advantage of e-Business, and spread the word through Internet-powered avid-followers here and abroad.
2. Data Privacy in Social Networks
With so much information being shared online, this session intends to discuss the various policies locally and internationally and standards being adopted to protect user data.
3. Having a Start-Up Business in Web 3.0 era
Focuses on how new and current companies are adopting to the fast changing social networking business model to survive, attract investors, and thrive.
4. The Internet and Philippines Elections 2010
The forthcoming 2010 elections is already showing signs of being high-tech and social network savvy as early as now. This session will explore what politicians are doing at the moment to exploit the Internet as a campaign resource.
5. Application Development Platform Updates
Developer program opportunities available focused on the Internet, Mobile (iPhone, Blackberry, Nokia), and the likes
6. New Online Revenue Sources
With E-Commerce sales experiencing flat growth in 2008, this session will explore new revenue opportunities that will allow traditional dotcoms to survive their online business.
7. Search Engine Marketing Best Practices
Tackle best practices on search engine marketing with case studies to illustrate.
Marketing Opportunities
Major Sponsorship Package - P 350,000.00 inclusive of taxes
- 4.0 sqm. (2x2) exhibit space
- 25 minutes presentation in the Conference
- inclusion of corporate logo in event's marketing collaterals
- free five (5) slots in the Conference
- inclusion of corporate brochure and product literature in the Conference kit
- free merchandising and hanging of corporate/product banners inside the Conference room
Exhibitor Only - P25,000.00 inclusive of taxes
- 4.0 sqm. (2x2) booth, complete with basic booth amenities, such as, wall panels, carpet, flourescent lighting, convenience outlet, negotiation table and chairs, and faschia.
NB.: Please see exhibit layout for space/booth reservation.
Conference Kit Sponsor - P150,000 inclusive of taxes.
Make your presence felt with conference delegates by sponsoring the conference kit and bags. You can insert your company brochures in the kit to be distributed to all delegates. Another value for money exposure which serves as a potent walking advertisement for your company.
Trade Show Directory Advertisement in CD Rom Format - P10,000 inclusive of taxes.
Be prominent. Advertise in Trade Show Directory. The Directory is distributed to visitors, conference delegates, VIPs, industry associations, and chamber of commerce nationwide. Gives you a year long value for money exposure. Full color ad in jpeg or pdf format.
Luncheon and Dinner Sponsorship - P300,000 inclusive of taxes.
Your company can sponsor lunches and dinners of the Conference. A chance for your company to be presented to Conference delegates, VIPs and guests catching their full and undivided attention.